Infographic: Marketing Jobs in Estonia first half of 2019
Enjoy this collection of data we’ve compiled on Marketing jobs in Estonia for the first half of 2019. To read the full summary, check out our article on Marketing jobs in Estonia.
Marketing Jobs In Estonia: What’s Hot and Not In 2019
What does a company need to get their stuff known and reach more customers? Marketing of course. A great marketing team can take an average company to stardom. It all starts with talent. So, let’s look at what the overall situation in marketing jobs in Estonia is.
Marketing should act as the face of the company – what values they want to promote, what they do and you know, who needs it in the first place? Marketing has been underrated in the past but luckily there has been a shift in this thinking. This has turned marketing into a huge industry on its own. Redburn and PwC calculated that the sector is now worth $1.7 trillion worldwide.
Market Overview
According to the data on marketing and advertising specialists by the unemployment insurance fund there is a balance between labour supply and demand in the next 12 months in most areas of Estonia (assessed April 2019). All apart from Pärnu county, which is going to have a shortage in talent.
Sales and marketing managers are predicted to be in balance as well in most areas, apart from a surplus of workforce in Tartu county and a shortage in Ida-Virumaa.
Bare with me now, I promise some juicy statistics are gonna follow shortly.
What can we conclude from this? Overall this should indicate that the market conditions are stable and workforce should be compensated relatively fairly. If you are looking for marketing jobs in Estonia, you have options to choose from and companies do not have to panic to find the next PPC specialist.
We have gathered the data from the last 6 months from MeetFrank and here is what we found:
Marketing jobs in Estonia – who are companies looking for ?
The most demand currently on MeetFrank is for mid-level, senior and lead roles. The average salaries offered for these roles are also, perhaps consequently not too far apart. Job offers for marketing jobs in Estonia seeking executive and junior positions are significantly lower in volume.
This does make sense – it is unrealistic to hire 5 CMO’s for your team or build the whole team up from entry level roles. Much like in other fields, right now in Estonia skilled talent is in high demand. And as to be expected the salaries correlate to the seniorities.
I have to point out that the top skills in demand is what I as a marketer love to see. To build a successful brand you need a great strategy, manage the workload efficiently, always keep looking at data and improving. Top it all off with some social media magic and keep in mind that content is king 🙂
If you are looking to up your skills in marketing, there are two ways to go here based on this info. Become a full stack marketer that has knowledge in all or specialise in one particular skill. This should be a personal choice – probably not wise to put all your effort into content marketing if you hate writing. On the other hand if trying to outsmart Google’s algos floats your boat, SEO may be for you.
The top paying job offers in marketing in Estonia also paint a similar picture. Job offers paying over €2500 require skills such as content marketing, strategy and project management combined. These would fit the description of a CMO or head of marketing so unsurprisingly the salaries correlate.
Where do people want to work?
Most requests by our users have been to our fintech, startups and remote work in Estonia groups. The companies below fit in to some or all of these categories.
Marketing jobs in Estonia salaries Feb-July 2019
Let’s look more into overall salary data. We’ve taken the average salary across all job offers on MeetFrank per month during this period. Also, average salary ranges. Highest ever offer on our platform during this period was €4600.
The average salaries in the first half of 2019 in marketing jobs in Estonia have been relatively stable. There is a sudden drop from an average of 2650 to 1888 June to July. I can only assume but this may be due to the summer holidays. Recruiters are generally less active during this time. Also the same goes for talent.
Companies most actively seeking marketing people on MeetFrank
There’s quite the cool mix of different industries recruiting marketers on MeetFrank in the past 6 months. Yes of course, some may filled the role already but the general picture is that marketers have choices from various industries even though the general demand for jobs in Estonia is in ICT and finance.
Marketing is one of the more popular jobs in Estonia and currently there is enough to go around. As the startup scene is booming the situation may change rather fast. We have a lot of companies that have the promise to become something great, the next soon to be unicorns.
Hockey stick growth happens fast, one of these companies may need to 10x their marketing team very soon. So, as a smart marketer it is a good idea to keep improving your skills and keeping an eye out for what marketing jobs are out there.
If you are looking for a change in your career or a new challenge at a different company, have a look what is out there.
What is MeetFrank Anyways?
MeetFrank is a recruitment app. Built for you, the talent first. We match you with the companies that are looking for someone with your skillset, rather than becoming just a CV in a pile of thousands.
Check what companies are out there, learn more about them and find out how much they are willing to pay you. Whether you’re looking for remote work in Estonia, relocation or a steady 9-5 in the office, have a look what’s out there!
From the other side, for our awesome recruiters – find talent that meets your exact needs and salary expectations rather than spending time on candidates who are not right for you. Jobseekers can send direct job requests through the app without there even being a job offer listed. Find the talent you didn’t even know you were looking for.
We want everyone to love their job. And this is why we do this.
How to Fire People Without Getting Into a Scandal
Sometimes at work conflicts arise. There’s been a lot of talk in the Estonian media lately about pressuring people into resigning. This has been brought into the public eye but it’s is not just an issue in the government.
Constructive dismissal and bullying in the workplace is a serious issue. There’s a lot more we can do to prevent this.
First of all make sure that you have the authority to terminate someone’s contract.
Here are a few reasons for firing people that are generally considered bulls*#%:
- Spilling coffee on your keyboard
- Consistently saying “pacific” instead of “specific”
- Using comic sans
- Releasing figures to your team in internal communication
- Staying home to look after your sick kids
- Getting pregnant
- Not liking someone
- Difference in political views
- Racism
Contracts matter
When agreeing to a contract between employee and employer make sure that both understand what is required and expected of each other.
For the employee, a contract provides them with the security that they are working for a professional business that has clearly defined its obligations and agreement on all terms of employment. Among other things, it defines the salary and other perks the employee is entitled in exchange for their work.
For the employer, it gives the security that the employee is fully aware of their obligations and has agreed to comply with the stated terms. For the employer the contract should protect clients and intellectual property.
No employer wants anyone wandering off with the Rolodex, after all.
Put it in Writing
As a matter of principle a contract of employment should always be in writing. Oral agreements are difficult to prove in cases of doubt or if contested. That said, in Estonia at least oral contracts are still binding. Written contracts create clarity and security for both parties.
Don’t let it get that far
Before seeking to dismiss anyone, or digging into the fine print of firing, there are many steps you can take to actually avoid all of this.
Mediation
Mediation is a completely voluntary and confidential form of resolving workplace disputes between people. It involves an independent, impartial person helping two or more individuals or groups reach a solution to a workplace dispute that’s acceptable to everyone.
Mediators don’t judge or determine what happens next. Their task is to uncover underlying issues and help resolve the dispute. The aim is to restore and maintain the employment relationship. When both parties are willing, disputes can be mediated.
Recognise the issue
To be able to resolve anything you need to first recognise there is a problem. If a team member is underperforming, perhaps at first make sure if the goal is realistic. Do they have all the right tools to achieve it? Perhaps some extra training is required, or a performance improvement plan?
Empathy
Try and understand the other party. Seeing things from their perspective doesn’t necessarily mean you need to agree with it however to be able to solve workplace conflicts you’re gonna have to be able to empathize with them.
We’re all human after all (Daft Punk noises) and sometimes mistakes happen.
Your team is an investment
Firing someone is in most cases financially a bad idea. You’ve invested time and money into finding the right person, throwing in the towel on a whim is just illogical. Rather than trying to find ways to legally get rid of them try and see if the situation can be resolved.
Ask yourself how can I be better? How can I help my team improve?
Unfair dismissal is a huge issue when it comes to jobs in estonia and of course all over the world. Don’t be that person.
Clickbait title aside, not every story is a happy one, this isn’t a Disney movie.
Here are legitimate reasons for dismissing an employee:
Poor performance
If an employee keeps underperforming and is not able to handle the tasks agreed in the contract due to lack of knowledge, inaptitude or inability to adjust to the role for an extended period of time, sometimes it is best for both parties to agree to part ways.
Gross misconduct
Gross misconduct is an act which is so serious that it justifies dismissal without notice, or pay in lieu of notice, for a first offence. They must be acts that destroy the relationship of trust and confidence between the employer and employee, making the working relationship impossible to continue.
Some examples of gross misconduct include:
- Fraud
- Theft from workplace
- Causing a third party to distrust the employer
- Despite warning, failing to comply with employer’s reasonable instructions to comply with his or her duties
- Despite warning turning up to work under the influence of alcohol or drugs
- Causing material damage to employer’s assets
The employer may terminate the employment contract due to a breach of duty by the employee or a reduction in his or her capacity for work, provided that the dismissal is preceded by a warning from the employer.
Prior notice is not required as a prerequisite for termination if the employee, due to the particular gravity of the breach or otherwise, cannot expect it from the employer in good faith.
Last resort
Letting someone go should be the last possible option. People can improve and in most cases they want to. Just give them the means and a chance to do so. There are complex laws regulating how you can let someone go. And there should be.
Getting emotional and just throwing a resignation letter on the table to sign without prior notice or any kind of effort to resolve the situation is an unethical and low thing to do. In most cases it’s also illegal and considered constructive dismissal.
Take care of your team and your team will take care of you. Every relationship goes through ups and downs, it’s how you work through the issues and move forward towards the same end goal that counts.
What to do if you’re on the receiving end of this?
If you feel that you are being bullied out of your job I suggest you collect evidence on this. Disputes between employers and employees can be tricky to solve and prove. But you absolutely should not put up with this. As we spend most of our adult years at work, being happy at work is crucially important.
Constant stress and bullying from colleagues or your boss can lead to depression. It is very personal and sometimes difficult to speak up on this topic. It can knock your confidence down rather drastically and it is difficult to pick yourself up from that.
Talk to your HR department and record every instance, seek resolution to the issues. If the company is unwilling, contact your local employment ombudsman or seek legal help.
Jobs in Estonia – Most In-Demand Professions in 2019
Estonia. Small, agile, techy and entrepreneurial. It’s also deceptively spacious.
It has given us tech giants like Skype, Transferwise, Bolt and many others. Most of the population vote online and have been doing so for more than a decade. Company perks such as remote work, free meals and company retreats are the norm to attract talent.
The air is clean, there is plenty of space for everyone and crime rates are low. Sounds like the perfect place to live and work, right?
The only downside is the winters that can get rather nippy.
According to Statistics Estonia, the unemployment rate in Estonia is the lowest it has been since 2008, currently at 4.7%. The year-on-year growth of the gross domestic product was 4.5% in the first quarter of 2019.
As one of the leading talent acquisition platforms in the Baltics, MeetFrank is uniquely placed to share some insights on the job market in this part of the world.
So, share insights we shall.
Top 5 talent employers seek in Estonia
I’ve looked at the data from job offers on MeetFrank and turned it into a nifty infographic.
What positions where in most demand of being filled? Also, what range of salaries employers are willing to pay? How much are they willing to offer over your expected salary? And lastly – what are the highest offered salaries for positions on MeetFrank?
If you’re a senior software developer, you’re in luck. Employers will be fighting over you.
How much are employers willing to pay?
Data gathered from all employers recruiting in Estonia in 2019 on MeetFrank varies quite a bit depending on the field they are looking for.
Considering the lack of developers, rather unsurprisingly, software development is the highest paid track on MeetFrank. Average maximum salary offers though in software development and IT & sysadmin are pretty close.Same goes for sales & business development and product management.
Highest ever salary offers are the same in business development and IT & sysadmin. All time high offer in customer service on MeetFrank has been €5000 which considering the average salary in this field is rather high.
I need to point out though that the highest offers are generally for executive roles.
Most popular search on MeetFrank in Estonia is for for software engineers which considering the booming Manufacturing and IT sectors (contributing 1.5% and 0.6% to the overall growth of GDP in Q1 2019) this does not come as much of a surprise.
Furthermore, these are consequently also the highest paying jobs in Estonia.
Economy overview
Since the restoration of its independence in 1991, Estonia has been one of the fastest growing economies in the region. It is fast to make reforms and has created a digital society where pretty much all of the government services can be done online (except getting married, divorced and buying a property). Estonians save 5 working days per year per working age adult just thanks to the digital signature.
- 1st – OECD Tax Competitiveness Index 2017
- 1st – Entrepreneurial Activity, World Economic Forum 2017
- 1st – Internet Freedom, Freedom House 2016 (sharing 1st place with Iceland)
- 7th – Index of Economic Freedom 2018, The Heritage Foundation
- 9th – Digital Economy and Society Index 2017, European Commission
- 12th – Ease of Doing Business 2016, The World Bank
Estonia has some of the highest international credit ratings in the region:
- Standard & Poor’s: AA-
- Moody’s: A1
- Fitch IBCA: A+
According to Statistics Estonia, in Q1 2019 the average monthly gross wages and salaries reached €1,341. Data also indicates that salaries rose across all sectors.
The highest paying sectors were financial and insurance activities, energy, information and communication tech paying on average over €2,400, €2,260 and €2195.
Currently the number of available positions in Estonia remains over 10 000. Unsurprisingly, the rate of job vacancies was highest in information and communication (3.7%) and in financial and insurance industries (3.0%)
Estonia also has a very competitive tax system with pretty much non existent bureaucracy for the employees. Definitely an attractive country to work and live in.
Projected highest demand for jobs in Estonia
According to a labour needs survey conducted by the Estonian Unemployment Insurance Fund (EUIF) the Estonian labour market will be most in need of programmers, cooks and lorry drivers in the coming years.
So if you’re looking for jobs in Estonia in these areas, you’re in luck.
Furthermore, taking a look at the occupational barometer map, it too indicates a large labour shortage when it comes to software developers. They have also pointed out that the current workforce lacks sufficient qualifications. In addition to software developers there’s also a need for systems admins, web designers and application programmers.
To tackle this the Estonian Government has started a project called “Choose IT”. The goal is to train 500 software developers by 2020. The training is free, if you meet the requirements and lasts approximately 3.5 months. By the end of it you will have basic knowledge and practical skills in software development.
The project seems to be doing well and most students will be offered a job at the company they did an internship with. To qualify you need to have finished at least 50% of your academic studies program if not already obtained a degree. This definitely is a great push by the government to tackle the lack of software engineers in Estonia.
Startup jobs in Estonia
What is interesting is that even though in most other fields the supply and demand for managerial positions is in balance, apart from information technology. Confirming the data that the most in demand jobs in Estonia are in the IT sector and not necessarily only for developers.
Why might that be?
Simply lack of talent in this area or the fact that Estonia has a very high amount of startups per capita? Startups per capita in Estonia is 6x higher than the average in Europe. Estonia also has the highest amount of unicorns per capita. That said we need to keep in mind that there’s only 1.3M people living over here.
Considering the size of the country and economy it seems that startups is all Estonia does. And why not, right ?
Currently, 3,700 Estonian ICT companies are hiring. So if you’re after jobs in Estonia and are skilled in this area, this may be a dream come true.
Have a look at what some of these companies have to offer and how much they are willing to pay for your talent on MeetFrank!
24 Coolest Businesses Doing Remote Work in Lithuania 🇱🇹
More and more companies are catching on the benefits of remote work in Lithuania. Even though there may still be a bias on the topic whether work will actually get done if the team is not in the office.
There is plenty of data to prove the positives of remote work far outweigh the negatives. It affects people positively in many ways – productivity, happiness and your team is less likely to leave if you give them some freedom. Many people have turned remote work into the norm in their career.
Meanwhile, let’s take a look at a list of coolest companies that offer remote work in Lithuania.
Telia Company
Telia is one of the biggest telecoms in the Nordic and Baltic countries and have established their brand as one of the market leaders in the region. Currently employing over 20 000 people and they’re on a mission to create a New Generation Telco. Bringing people together through technology.
If you are after some corporate experience working for an innovative market leader in their field, Telia may be the right place for you. They offer flexible working hours, and a few days per week welcome to work from home if your tasks support it.
BTT Cloud
BTT Cloud is a managed IT services provider of complex hybrid solutions, including cloud IaaS, PaaS and CaaS (Competence as a Service) services. Most customers of BTT Cloud are leaders in their own field (e.g. all 5-star hotels in Lithuania).
They currently have offices in Vilnius, Kaunas, Šiauliai and Panevėžys. But if none of these cities float your boat, working remotely in Lithuania and maybe even elsewhere is also an option. Why don’t you send them a request through the app.
THINKT DIGITAL
THINKT Digital is an innovation hub backed by a leading manufacturer of Power Cables & Accessories. Our focus lies on leveraging new technologies to solve challenges in the energy sector & beyond. The IOT plays an important part in their solutions.
They have a small but dynamic techy team with an eclectic mix of nationalities. Offices both in Berlin and Kaunas but if you wish to work from home or elsewhere completely, they do have a remote work policy.
Traidenis UAB
Traidenis is the first producer of wastewater treatment equipment from glass-reinforced plastic (GRP) in Lithuania. Made with 100% solar energy. Their mission is to make the Nemunas River basin and the Baltic Sea the cleanest in the world.
Established in 1996 they have offices in Alytus and Vilnius. Team is just under 200 people today and depending on the role there are remote working positions available.
Baltic Amadeus
Baltic Amadeus is an established software development company. Hailing since 1988, they have become a trusted IT partner in a variety of industries, such as telecommunications, finance, shipping and logistics.
Their office has everything you need to inspire and relax you in times of need. If you’re not that keen on best coffee in town, a library and foosball, you can also work remotely for them. Check out their availability here.
Rely in the Baltics
Rely ITS is a development house with offices in Lithuania and Sweden. They started with HR and payroll systems admin but services and swiftly moved the focus to integration. Both because of their expertise in it and understanding how much business value this can bring their clients.
With offices in 3 locations Rely ITS embraces the benefits of remote work. Either full time or part time, they are rather flexible when it comes to helping their team be most productive.
Rokkex
Rokkex is a fully regulated, security-first crypto-to-crypto, crypto-to-fiat exchange platform for beginners and advanced traders. In the sea of hacked crypto exchanges Rokkex has decided to put their key focus on keeping their users’ funds safe.
They work hard and play hard together. And they are totally happy to trust you to work remotely in addition to other nice perks like: gym membership, team events and free drinks & food in the office.
Sender.net
Sender.net is email marketing software with a unique story and strict values focused on best customer experience and interface simplicity. More than 10k companies from all over the world trust Sender.net to deliver effective email campaigns.
If you get tired of their cool office with the option of giving your brain a break and have some fun on the Xbox the team is happy for you to work remotely if your role supports it. Some team members already use this, commuting to the office a few times a week for meetings.
Baltpool
Baltpool is the operator of the Lithuanian Energy Exchange entitled to organise trade of solid biofuel products. Their mission is to create value for society by promoting competition and transparency in the market.
They have their office in Vilnius and employ just under 50 people. As their shareholders are mostly state owned companies, you’d expect a corporate environment but they do have a remote work policy in place.
UAB Icona
BeDigital is a business intelligence company that is specialised in the application of the latest technologies and in the process of business development and expansion. They’ve created digital marketing campaigns for big brands like Microsoft, Nissan, Toshiba, 3M and many more.
In addition to flexible working hours and team events they do have positions where people can work remotely either part time or what suits their needs. The company also offers stock options.
Toughlex
Toughlex is a development house focusing on customer and growth focused software solutions for their clients. They create, upgrade and support digital products for international companies as well as small businesses.
Remote work is also an option if needed and they already work with a lot of freelancers. If you seek to work on open high-scale projects and products that are used by tons of people all over the world, check their availability here.
Hand over work
Hand over work is an outsourcing business. Their mission is to reduce their clients’ business running cost and increase productivity and worth. They find the right people to complete tasks in customer support, data entry, accounting and social media.
Everyone in the company is working remotely so this is perfect for a digital nomad.
OSOS
OSOS focuses on developing innovative web solutions for their clients. They mainly engage in long-term projects with a customer-centric view and have been doing so since 2012.
Their main office is based in the capital Vilnius but also happy to have their team members work remotely.
Publicis Groupe
Publicis Groupe is a global leader in marketing, communication, and business transformation. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs. These include: creative with Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health.
Many team members are already working remotely and they fully support the option. If you would like to work for the 3rd largest communications group in the world, this one’s for you.
Wooshii Video Agency
Wooshii is a management tool to power video production teams. Furthermore, Wooshii helps anyone that needs to manage video projects and has worked with huge brands like Google, British Airways, ebay, Unilever and hp.
They already have offices in Vilnius, London and San Francisco but many positions can be filled from anywhere and are completely remote. Wooshii has raised just under €5M and has been running since 2009.
KORDIS
KORDIS designs and produces natural wooden gift items that are sold globally. They believe that the magic fills an important spiritual need. Practical products are great, but they are just that. What people truly crave is something elevating them above routine and ‘regular life’.
They have a small team based in Kaunas and are flexible with remote work options. If you want to join a team that creates little trinkets that spark joy for people, check out their availability here.
Evergrowth
Evergrowth are a team of lead generation specialists. They support B2B sales teams with a dedicated team of lead research specialists. They use their own tech to capture clients’ total addressable market and build custom leads databases.
Alltogether, Evergrowth is a team of smart geeks who love data. They’ve worked with the likes of boredpanda, Templafy, Interactio and many more. HQ is based in Vilnius and they have a remote work policy in place. If you believe in making sales smart, this is the place for you.
Adroiti Technologies
Adroiti is a is a software and technology powerhouse. At the core they are diverse crew of entrepreneurs, engineers, and artists empowered by technology, who build disruptive, meaningful and incremental innovations.
They’ve been doing this since 2009, have offices in Vilnius and Santa Monica and on top of flexible working hours and the remote work possibility. In addition to this they also offer stock options.
MB Galerita
Galerita is a translation agency, providing translation services in 30 languages. Their mission is to deliver high quality work at a reasonable price by translators with over a decade of experience
Based in Kaunas and work with a lot of freelancers from all over the place. If you are a linguistic wizard and prefer to work from where it suits you, check them out.
IT SKILL HOUSE
IT Skill House is a high-quality service provider in supply and end-to-end management of temporary IT resources on ad-hoc basis. Furthermore, they’ve already helped hundreds of customers from all over Europe and have more than 10 years of experience in the field.
They have a number of remote positions available for software developers. If this is you, check them out here.
Zenitech
Zenitech is a no-nonsense provider of high-tech software services. They believe that 3rd-party engagements can be highly productive, rewarding and fun. Zenitech works across different business verticals using bleeding-edge technology to build new products and systems for their customers worldwide.
They have offices in Vilnius, London and Cluj-Napoca. Even though they do not support full time remote work, taking a few days working from home is totally normal in their office.
Remote work in Lithuania – a growing trend?
So here were some great companies that are open for remote work in Lithuania. Some interesting finds here, from small promising startups to international telecoms. Remote work in Lithuania as in many other countries is definitely picking up.
In a fast paced startup world you can also find many companies that are completely distributed and do not even have a centralised office. This is definitely a growing trend in a digital era. If all you need for remote work in Lithuania is a laptop and an internet connection, why not do it from where it suits you most.
New employees may need some in house on boarding and training at first but otherwise many companies offering remote work in Lithuania have already figured out a process for them. If remote work in Lithuania is what you seek, why don’t you check them out!
What is MeetFrank?
MeetFrank is a recruitment app. Built for you, the talent first. We match you with the companies that are looking for someone with your skillset, rather than becoming just a CV in a pile of thousands. Check what companies are out there, learn more about them and find out how much they are willing to pay you.
From the other side, our awesome recruiters – you can find talent that meets your exact needs and salary expectations rather than spending time on candidates who are not right for you. Jobseekers can send direct job requests through the app without there even being a job offer listed. Find the talent you didn’t even know you were looking for!
We want everyone to love their job. And this is why we do this.