2019 Stats on Marketing Jobs in Finland: What You Need to Know
Opportunities in marketing have grown in leaps and bounds in recent times, especially for marketing jobs in Finland, as seen on our app. Everywhere you look, there’s one more insane stat confirming that it’s crazy to not be involved in digital marketing right now.
Roughly 40% of all marketing job openings now require digital marketing skills. That’s twice as many as there were 5 years ago and the figure is steadily increasing. 91% of B2B marketers now actively use content marketing and 86% of B2C marketers swear by the marketing strategy, believing it to be key for business.
Seriously, this shows that if you haven’t really considered it before, now might be the time to bet on marketing. And if you live or work in Finland, you’re in just about one of the best environments to get a great head start.
Finland is currently doing its level best to position the country as a “smart” tourist destination that provides the “ideal digital customer” experience. It’s moving pretty close to that goal too, if reports are anything to go by.
In a country that’s doing everything possible to improve the digital experiences of its visitors and citizens, there’s bound to be plenty of business for digital marketers. Cue our data on the booming digital marketing industry in Finland and how things might play out for you.
In this article, we’ll share insights that we have gleaned from people working in marketing jobs in Finland. We’ll also share what we’ve learned from employers using MeetFrank to solve their recruitment needs and all the interesting data you’ll want to know. Let’s get in!
How big is marketing in Finland right now?
Offers for marketing jobs on the Meetfrank platform in Finland grew by a gigantic 661% compared to the period between July 2018 to December 2018. 
The reason for the increase? Hard to pinpoint any individual factor. Although, considering the increasing social media presence of a good majority of the Finnish population, it’s understandable that companies are doing more to reach them.
Statista reports that nearly 70% of people in Finland aged 18 to 64 were active on social media in 2017. It was estimated that daily social media usage grew by more than 20% in 2018 alone and the figures are expected to keep rising.
This, perhaps, underscores the sizable growth that is being experienced in the Finnish marketing industry. Ad spending in 2019 is currently estimated at $590 million, an increase of 11.5% year on year. Considering that the figures were $464 million in 2017 and $529 million in 2018, it’s easier to understand why there’s such a clamor for skilled marketers.
If you have the skills to enter into this job market, you’ll be interested in the next set of stats. Here’s how much you could be looking to earn.
Average salaries for marketing jobs in Finland
According to our data, the average of minimum salaries during the first half of 2019 was €2,447. At the other end of the scale, employers shelled out an average of €4,003 for higher paid jobs.
This takes nothing away from the maximum salary offered though. At €7,000 a month, the lucky individual taking home our maximum recorded salary will be making it rain all through this year. 
The average salaries for marketing jobs in Finland are much closer to the general average though. Trading Economics reported that salaries in Finland held at around €3534 per month in the second quarter of 2019. This was up from the average of €2,857 recorded between 2000 to 2019.
Our data correlates with the 2019 figures with the highest recorded average of €3,740 occurring in May. Although, there was a drop in the average recorded between June and July, from €3,070 to €2,688.
Although there’s no clear explanation for the drop, one likely factor is the summer holidays. We’ve observed that recruiters are generally less active during this period and the same goes for the talent they’re out hunting.
What roles are currently in demand?
The two most in-demand roles for 2019 are mid-level and senior roles, taking up 55% of recorded offers between them. This makes sense too. As the marketing boom in Finland continues, companies are understandably looking to populate their teams with more experienced heads. For many companies, it’s a time to consolidate and find a platform for better growth.
Entry and executive roles are in much lower demand, with just 5% and 7% of recorded offer respectively. Again, the data for executive positions is understandable since you companies are unlikely to be looking for more than a handful of captains to man their marketing ships. 
The more significant data is for entry roles. The implication is if you want to get in on the scene for marketing jobs in Finland this year, you’ll have to skill up and gain some experience. It’ll pay you handsomely too.
Just by stepping up your skills to junior level, you can look to earn up to €800 more than an entry level marketer, at €3,636 average salary. And the bigger your role, the higher your average salary as our data shows.
Where do people want to work?
Most of our Finnish users are looking to hitch a ride on the coat tails of beautiful disruption. There’s a strong preference for startups, fintech and the next big thing. You can hardly blame them. What’s there to love about a job that doesn’t get your heart pumping? 
Top 5 in demand skills
What do you have to focus on to ensure that recruiters come calling? Well, the top 5 in-demand skills for marketing jobs in Finland indicate preference for an interesting mix of talents.
Although web analytics edges out at a slim 11%, SEO, content marketing and marketing strategy are considered just as important at 10%. PPC skills bring up the rear at a close 9%. 
The almost negligible spread between these talents indicates that companies may not really be looking for an “either/or” bargain here. Each of these skills seems to be considered as important as the others.
This is confirmed by our data on the mix of skills that attract high paying offers. Job offers paying more than €3500 require content marketing, marketing strategy and PPC advertising skills.
So, it might be in your best interest to add a minimum of one more competence to your area of strength. That way you’d be at least twice as likely to get your dream offer. Good deal eh?
Find the perfect marketers and marketing jobs in Finland on MeetFrank
MeetFrank is a recruitment app that aims to democratize the job market. We make it easy for you to find the job of your dreams without having to run the CV gauntlet. Find companies that are interested in hiring you and how much they are willing to pay.
MeetFrank lets you get on the job market on your own terms and without the hassle of “job seeking”. Whether you’re looking to work at a startup or the next big thing, you’ll find your pick of marketing jobs in Finland on MeetFrank. 
That’s why our platform is made for you, the talent, first. Check out the free app here to get a head start on your hunt for the perfect job.
It doesn’t end there though. Our solution makes recruitment stress free. Companies can find the exact type of candidates that fit their bill without having to entertain thousands of applications.
If there’s a specification to the type of candidate your company is looking to attract, we’ll help you find them.
Give us a shout on team@meetfrank.com or click here to find out more about how we make recruitment stress free.
